Meet the loungewear you never knew you needed.
Launched in 2020 by Toronto fashion designer Sarah Kardash, Shop Infini carries on a family legacy that began in the 1920’s.
During that decade, the Kardash family built a successful family business that began in Montreal and then grew to over 20 stores across Quebec and Ontario. By 1979, Sarah’s grandfather, Lenny, opened the first Infini store – luxury apparel for men and women – with his three brothers in Toronto.
Flashforward to modern day, when after graduating with a fashion marketing degree from Parsons Schools of Design in New York City, Sarah Kardash returned to Toronto with the fiery ambition and desire to build a career out of her lifelong love for fashion and to follow in her grandfather’s footsteps.
By 2020, Sarah revived the Infini name and re-invented the brand with her own original line of loungewear apparel and accessories.
What’s your mission and vision?
Infini’s overall vision is to create super comfortable, on trend pieces for your everyday life. With sleek and simple designs with a bit of flare to keep up with the trends, we aim to create the perfect set to wear lounging around the house but also chic enough to go out in public and look well put together!
Where do you draw inspiration for your apparel designs?
I draw inspiration from my own personal closet, pieces I love and wear all the time. I also heavily rely and focus on the trends for the upcoming seasons. I think overall, comfort is key.
What’s the process behind making and designing your apparel?
The process starts with creating mood boards for both colour and silhouettes. It’s important to establish an overall vibe of the collection to make sure the colours and silhouettes work well together. Once the mood boards are created, specific colours and silhouettes are then selected to curate the perfect collection. I receive sample swatches from my manufacturer simultaneously to establish which fabrics will work for each of the different silhouettes. Drawings of each style are drawn up and samples then start to be developed! Once the samples are confirmed we place our final order and the collection is official!
What is your favourite thing about being a small business owner/entrepreneur?
I love getting to see people wearing my designs. It really is a dream come true being able to see people wearing and loving the apparel I designed! I think its super rewarding. I also love getting to connect with other likeminded individuals, and small businesses.
What’s some feedback you’ve received from happy customers?
-“The set is amazing! Love the fit! The sizes work beautifully. Such comfortable material! Love it.”
-“I didn’t think there was such a thing as a “good scrunchie” but these are amazing!”,
-“such nice fabric and fit”
We hope to continue to expand our product assortment! From more accessories, to wide ranges of apparel!