Amna Abdelhadi, Founder & Head Formulator of Timi & Mila was inspired to create a line of ‘Simple, Natural, Care Products’ as an alternative to toxic products on today’s shelves. As a new mom living in Eqypt, she struggled to find chemical-free products that would help her babies sensitive skin, specifically when it came to diaper rashes and eczema.
She took it upon herself to formulate products that would tackle the most common challenges new parents face when navigating through children’s skin care. As her family grew and Amna, her husband, and 2 daughters moved to Canada, Timi & Mila also expanded to create care products for the everyone in the home. Now, as her eldest daughter Fatima (Timi) becomes a “tween”, Amna developed a Tween line called “Timi’s Tween Trio” – a 3-step skin care routine designed to care for young, ever-changing tween skin. Amna said, “Timi is so interested in my skin care routine and wants to be a part of it. It’s never too early to develop good hygiene and skincare habits, and Timi loves that she has her own special line.”
From their family to yours, with love. #TimiAndMila
How and why did you found Timi & Mila?
When I became a parent, I was riddled with anxiety! I didn’t know anything about baby skin care and was so stressed that my baby was constantly irritated by the creams and products I was putting on her skin. I was shocked at the amount of chemicals and toxins found in baby products so I decided to make a change! I started to experiment with all-natural home remedies and they worked wonders! The eczema, diaper rash, and dryness were gone and my baby was happy! My friends and family were desperate to try the products I was developing so I decided to get my Certification in Formulation, study the science behind my recipes, and was able to create the incredible line of Timi & Mila products you know and love today.
What is the overall mission & vision behind Timi & Mila?
My mission is to help eliminate the anxiety and stress parents face on a daily basis, and to provide safe, all-natural skin care alternatives for the whole family. We value transparency and are committed to providing good-for-you ingredients in all of our products
What’s the inspiration behind the name?
My two daughters, Fatima and Jamila, are both the inspiration behind the brand and products, but also the name. Back in Egypt, we used to be called Mamas Touch Organic. But when we moved to Canada, we realized that child-rearing was a full-family affair and the responsibility didn’t fall solely on the mother. We also wanted to be inclusive to all families arrangements and rebranded to Timi & Mila in 2020.
What has been the response from the public so far?
The response has been incredible! We were incredibly successful in Egypt (a market that has very few natural/organic options) mainly because of our quality and our price. Natural and organic brands in Egypt are extremely expensive. When we moved to Canada, we noticed that the market for natural care products was very saturated, but that the products were not necessarily effective, or priced fairly. Although generating sales during COVID has been a challenge, and our retail partners have been closed, Timi & Mila remains to be the go-to brand for our small-but-mighty community. We offer solutions for the whole family including Nipple Balms and Belly Rollers, to Bum Balms, Baby Lotions, and our Tween Trio. Our products are simple, natural, and they work!
What do you enjoy about being a small business owner/entrepreneur?
I enjoy the freedom of creativity; not only in the products we create, but also in the design and social media process. I love connecting with my customers, getting feedback, and creating products that they need and love. My favourite part of being a small-business owner is that I get to spend time with my family – they are the inspiration behind this brand, and we are all a part of this business together!
Future plans for Timi & Mila? What can the public look forward to?
As a company, I would love to see Timi & Mila in larger retailers such as Whole Foods and West Coast Kids so that we can be more accessible to all. I would love for Timi & Mila to be the go-to brand for all baby registries, and new parents – but that will take time. In the mean time, we love attending markets and events where we can meet all of you! Our community is so important to us and we would not do this without you!