Designed, sourced and made-in-Canada, the award-winning Joseph Tassoni brand is a celebration of Canadian quality, craftsmanship and creativity. Joseph came from humble beginnings, starting his fashion career by studying at the Ryerson School of Fashion, where he then worked in corporate apparel for 18 years. It was in 2017 that Joseph officially launched his independent brand, with his outerwear label receiving great reception during the Toronto Women's Fashion Week. Reflecting an aesthetic of high fashion and uncompromising fit, Joseph's designs ensure that men and women don't have to sacrifice comfort for style. His passion for his craft, and for the country that inspires him, is evident in everything Joseph does — with 2020 seeing him pivot his studio to produce protective equipment, including masks and gloves, to aid in the fight against COVID-19. Joseph was the first made-in-Canada fashion label to bring masks to the market, with proceeds from each purchase going towards his local hospital in Burlington.