Silicon Halton Workshop: How to succeed at content marketing
(Open to the public) Some people dive into social media without giving enough thought to the CONTENT they’re going to publish. In this workshop, you’ll learn what content marketing is all
(Open to the public)
Some people dive into social media without giving enough thought to the CONTENT they’re going to publish. In this workshop, you’ll learn what content marketing is all about, and how you can use it to make connections and win business.
Why should you care about content marketing? Because creating and sharing useful, relevant content on a regular basis can help build word-of-mouth buzz, boost your search engine optimization, make you known as a thought leader, and ultimately generate leads.
In this workshop we’ll discuss:
- What content marketing is — and is not
- When to use various types of content (text, audio, video) during stages of the buying cycle
- How to amplify your content with social media
- Why you need to “think like a publisher”
- The role of curation in content marketing
Coffee, tea and muffins served.
Space is limited. Register today!
This event is co-branded with Silicon Halton, but everyone is invited! The content presented is not just for the tech sector.
Here’s what some participants said after one of Donna Papacosta’s previous workshops:
“Lots of useful, practical information… I am eager to put into action what I learned today.”
– Amy Baskin, copywriter, author
“Excellent. I will definitely recommend this workshop to my network.”
– Randy Smook, HR professional
“This was REALLY helpful. Thank you, Donna! I really liked your approach and generosity. I liked your patience with basic questions and your insight into more complex ones.”
– Maryjane Martin, corporate communicator
“Donna is extraordinarily knowledgeable and very generous in her sharing of information, and very responsive to participants’ questions and needs. As always, very professional and well done!”
– Eileen Chadnick, Big Cheese Coaching
CANCELLATION POLICY: If you register for this workshop and cancel before September 23, 2013, the fee you paid will be refunded 100%. If you cancel between September 24 and September 27, you will not receive a refund. In the unlikely event that the organizer cancels this workshop, you will receive a full refund. All requests for refund must be emailed to Donna Papacosta at Trafalgar Communications using the “contact organizer” link on this page.
(Friday) 9:00 am - 11:30 am