Following a year of strong economic and tourism growth, Burlington Economic Development and Tourism is pleased to announce its rebranding as Discover Burlington.
As Burlington’s official economic development and destination management organization, Discover Burlington brings together tourism and economic development under a single identity designed to strengthen the city’s position as a destination for visitors, investors, businesses, and talent.
The launch marks the final phase of the 2025 amalgamation of Tourism Burlington and Burlington Economic Development. Following the merger, the formerly separate organizations recognized an opportunity to align investment attraction, business support, talent attraction, and destination management under a single mandate focused on growing Burlington’s economy and enhancing the city’s competitiveness.
The new Discover Burlington identity reflects the organization’s integrated approach to economic development and tourism, recognizing the important role tourism plays as a driver of economic growth and community prosperity.
In 2025 alone, tourism generated more than $512 million in visitor spending in Burlington. The organization also supported more than 300 local businesses through its economic development programs and initiatives, while helping attract more than 600 jobs to the community.
“The launch of Discover Burlington is more than a new logo; it reflects the momentum we’ve built since amalgamating our organizations and our commitment to telling a stronger, more unified story about Burlington,” said Anita Cassidy, Executive Director of Discover Burlington. “Today’s visitor could be tomorrow’s investor, employee, entrepreneur, or resident, and this is one of the opportunities we’re tapping into through the synergies that exist across tourism and economic development. Our services are evolving to meet the needs of a rapidly changing economy, with a stronger focus on the opportunities that will shape Burlington’s future.”
The organization says the new identity better reflects Burlington’s evolving story and its position as a city where economic opportunity and quality of life intersect.
By leveraging tourism as an economic development tool, Discover Burlington aims to create new opportunities for local businesses, strengthen the visitor economy, and enhance Burlington’s appeal as a place to invest, grow a business, build a career, and enjoy a high quality of life.
“I am incredibly proud of where this process has taken us. We have been very intentional in developing this brand to ensure it authentically reflects our community, engaging with residents, businesses and partners to understand what makes Burlington such a special place,” said Claire Green, Director of Destination Development and Marketing with Discover Burlington. “Our goal was to capture the experiences, qualities, and opportunities that make Burlington unique, from our waterfront and natural spaces to our welcoming community and balanced lifestyle. The vibrant use of colour and photography helps bring that story to life and showcase Burlington in a way that feels authentic. Burlington is one of the most desirable communities in Canada, and we’re excited to continue supporting the city’s growth through this refreshed identity.”
As Burlington’s economic development and destination management organization, Discover Burlington delivers services on behalf of the City of Burlington to attract investment, support local business growth, and strengthen the visitor economy. The organization is funded through a combination of City of Burlington investment and 50 per cent of Municipal Accommodation Tax revenues, which are reinvested to support economic growth, destination development, and tourism initiatives across the community.
“Discover Burlington positions us for the future,” said Ron Laidman, Chair of the Board of Directors for Discover Burlington. “As Burlington continues to grow and evolve, this new brand gives us a stronger platform to compete, collaborate, and lead. It reflects the kind of city Burlington already is – connected, welcoming, ambitious, and balanced – while creating new opportunities that contribute to Burlington’s long-term prosperity.”
For more information, visit discoverburlington.ca. Discover Burlington can also be found on:
Instagram: @DiscoverBurlington
Facebook: Discover Burlington
LinkedIn: Discover Burlington
Media Contact:
Claire Green
Director, Destination Development and Marketing
Discover Burlington
claire.green@burlington.ca
(905) 332-9415 ext. 7252
About Discover Burlington
Discover Burlington is Burlington’s economic development and destination management organization, focused on driving economic prosperity by attracting investment, supporting local business growth, and promoting Burlington as a vibrant destination for visitors.
Formed through the 2025 amalgamation of Tourism Burlington and Burlington Economic Development, Discover Burlington brings together tourism and economic development under a unified vision to strengthen Burlington’s economy and position the city as one of Canada’s most desirable places to live, work, visit, and invest.
